I’ve just left Plethora after a great 15 months with the company. I’ll miss the team but I’m excited to watch them continue to grow and succeed at their mission. 

My Time at Plethora

During my time there, I played a generalist role, tackling the biggest problems / opportunities the company faced.

As Interim Head of Marketing, I wrote and executed the marketing strategy and built a team of  7 employees and contractors working across myriad channels..  I started growth efforts in SEO, SEM, Email Campaigns, Blog Content, Social Media, Events, and PR, and also managed our website redesign.

As a member of the leadership team, I helped guide company strategy and culture; I interviewed key hires and advised on crucial company decisions. I also worked closely with Nick (the CEO) to hire and train the initial sales team.

Since I started, we more than doubled the company size and hired many key leaders and managers. With the white space disappearing, Nick and I have struggled to find the next project for me. Ultimately it made sense for me to leave.

What’s Next?

I’m going to take my time, looking for startups to join and exploring my own ideas. I love playing the generalist at an early stage company and would gladly do it again. I’m also happy doing some advising / consulting and helping teams that aren’t ready for a full time business hire.

Beyond startups, I’ll be busy designing more games you can follow the updates at my studio Diegetic Games.

Avital and I are getting married at the end of the summer and planning is sure to take up some time.

I’m also hoping to pick up some new skills. Drawing, digital audio, and fiction writing are all current candidates. I’ll update any progress here on the blog.