A few weekends ago I had the pleasure of participating in Hype Up Weekend.  It was a one day faux-hackathon where the goal was to produce funny landing pages to products that will never be built.

I teamed up with the always awesome Katie Johnson to build Ditch the Conference a service which sends a surrogate in your place so you can skip boring conventions and go have fun.

Phase two was to generate hype around our ideas - while pretending they're real. While we didn't get any press coverage for our idea, one of the other teams did. ShockBottoms was able to get press on BetaBeat.

All in all, a very fun experience... I'd love to do something like it again.  Thanks go to Greg Marra and Tim Hwang for organizing!